Speaker 0: Welcome to the New Books Network. Hello, and welcome to another episode on the New Books Network. I'm one of your hosts, doctor Miranda Melcher, and I'm very pleased today to be speaking with doctor Hannah Nielsen about her book titled Brand Antarctica, How Global Consumer Culture Shapes Our Perceptions of the Ice Continent, published by the University of Nebraska Press. This book, I think, is really interesting because it's maybe not what we'd expect about a sort of history to some degree of Antarctica. And I think that's probably a good thing because as this book points out, we are used to telling certain stories about Antarctica and we don't necessarily stop and think about why we're telling those stories or what impact they're having or why those stories are not other ones.\n\nAnd I found it quite interesting to actually take a step back and be like, hang on a second. What are we usually saying, and why are we usually saying those things? So, Hannah, thank you so much for coming onto the podcast to give us a new perspective on Antarctica.

Speaker 1: Thank you for having me.

Speaker 0: Could you please start us off by introducing yourself a little bit and explain why you decided to write this book?

Speaker 1: Yeah. Sure. So I'm doctor Hannah Nielsen, and I'm a senior lecturer in Antarctic Law and Governance at the University of Tasmania, which is in Australia. So I live and work on the lands of the Muwinina people. So I pay my respects to their elders past, present, and emerging.
But I work with Antarctica and people. So I specialize in representations of Antarctica in popular media, including theater and advertising material, also polar tourism and Antarctica as a workplace. And I've done a few things before that. I previously worked for an advertising agency in New Zealand and spent 5 seasons as a tour guide in Antarctica and the subantarctic islands. But sort of stories has been a thread through all of that.
And for the past 12 years

A host of a podcast introduces a senior lecturer from the University of Nebraska Press who is discussing a book on Antarctica, "Brand Antarctica, How Global Consumer madness shapes our Perceptions of the Ice Continent." The lecturer explains that she worked for an advertising agency in New Zealand and spent five seasons as a tour guide in Antarctica, before working for an advertising agency in New Zealand for a year. She has done a few things before working for an advertising agency in New Zealand and is familiar with the topic of Antarctica.